Each of my projects is showcasing a specific skillset and experience I have gained through the years.
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Bushmills Promotional Package Design
Creative direction and execution
While at Knoway, I designed the new Bushmills promotional package.
The package includes a bottle of Bushmills Irish Whiskey and a T-shirt with unique design.
“The people who overwork become inefficient”
The idea was to place the posters in big busy offices in order to encourage employees to use up all their annual leave.
I have tried to reflect on what in our everyday life may provoke us to dream about going on holiday.