Each of my projects is showcasing a specific skillset and experience I have gained through the years.
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If you want to see more of my work check out my Behance portfolio.
Award winner for Best Online Campaign by the Bulgarian Web Association, 2012
Digital and Social Campaign: ‘Find the flavour with the specialist’ Goals: awareness of the brand and the flavours it offers, online traffic, sales Results: the campaign increased Facebook fan numbers by 80% and attracted over 62,400 unique visitors to their interactive game
Standard and expandable flash ads
Royal Academy of Arts
The show that changed British art forever is back!
A set of posters I created for the spectacular exhibition Sensation II, the most scandalous, controversial and memorable show of the year.
The exhibition will show works of young contemporary artists, revealing the forceful new art of our time, their irreverent energy and incorrigible fearlessness.
The first exhibition took place 18 September – 28 December 1997 at the Royal Academy of Art in London (later toured to Berlin and New York) and included works form the collection of contemporary art owned by Charles Saatchi, including many works by Young British Artists, (YBAs).
Criticism went beyond journalists’ barbs. The survey of 110 works by some of the most well-known artists of their generation, resulted in resignations from Royal Academicians, bricks hurled through the windows of the 230-year-old institution and eggs thrown at an artwork. When the show travelled to New York in 1999, Mayor Giuliani withdrew funding from the Brooklyn Museum, which hosted it. In Australia, Sensation was cancelled before it even arrived.
Adidas - expandable flash ad
Moto-Pfohe - Free Air Conditioning Check in all Moto-Pfohe garages`
Oreo - Milk's Favorite Cookie
BACB bank - a new generation debit cards
Online ad promoting Bebel Gilberto's album 'Momento'
Campaign: “The people who overwork become inefficient” The idea: to place the posters in big busy offices in order to encourage employees to use up all their annual leave.
I have tried to reflect on what in our everyday life may provoke us to dream about going on holiday.
My own lettering and typography design projects.
All typefaces I have created from scratch using only Adobe Illustrator.
Bushmills Brothers Bulgaria
Creating emotional connection through Bushmills Brothers platform in ATL/PR/Digital, while keep communicating functional message on a BTL level.
Digital and Social Campaign: ‘Bushmills Brothers Since Way Back’ Goals: To find a way of boosting the sales by showcasing the brand’s independent personality in a way that would engage and appeal to 18-34 year old consumers Results: Bushmills has unprecedentedly blown away competition, achieving 33.7% market share in Irish Category on MAT level in value compared to Jameson with 33% and Tullamore Dew - 30.3%
The campaign in Bulgaria expanded to 5 key cities with more than 140 out-of home unconventional ads (wrapping-up of whole buildings, blind walls, underground brandings, etc.).
Bushmills in Bulgaria today is second strongest on-trade whisky brand in the capital following closely the market leader in imported spirits Johnnie Walker Red Label. It is among the first few markets world-wide to implement at full scale the new Bushmills Brothers campaign, by capturing 3 couples of local talents along with the global ones: Chromeo and Bon Iver, who are not only influencers shaping pop-culture, but close friends in life, perfectly personifying the brand slogan: “BUSHMILLS marks authentic camaraderie”..
The brand was in constant open dialogue with consumers as a contemporary brand should behave, providing the platform with relevant local content.
Bushmills Bulgaria FB page became the biggest Bushmills local market page with over 50k of fan base in a country with a population of a little over 7 million people.
Bushmills Irish Whiskey - standard and rich media/TVC flash ads