Installation art
A joint project involving myself and a couple of friends from the Academy of Arts in Sofia.
The installation relates to the ancient Japanese legend promising that anyone who folds a thousand origami cranes will be granted a wish by the Gods. Some stories believe you are granted eternal good luck, instead of just one wish, such as long life or recovery from illness or injury. We wanted to share this positive message with anyone curios enough to pop by in the gallery and have a wonder around our project. Our idea was to do the hard work, to fold the 1000 magical paper cranes and leave the wishing part to the visitors.
The day the thousandth paper crane was folded we also made our secret wish and are still waiting for it come true.
The birds were exposed in a huge empty light room attached by strings to a transparent mesh on the ceiling of the gallery.
Because of the lightness of the paper material every little movement in the air was affecting the stillness of the birds and as a chain reaction one by one they were softly floating in the open space looking lifelike.
The slight vibration of the flock in combination with the aesthetic beauty of the art work created a special, silent, deep, calming and peaceful atmosphere in the room.
The paper cranes were exhibit for a month in a gallery in the capital of Bulgaria after that the flock was moved to the Typography atelier ceiling in the Academy of Arts where they fly until today.
Campaign: 'There's no Christmas without a home'
Challenge: Raise awareness of youth homelessness, raise money
Insight: Homeless children don't receive presents for Christmas, because they don't celebrate Christmas, because they don't have a home
Solution: A campaign using posters, rich media banners and ambient to raise money to help support young people currently living on the streets
Ambient: During the day the poster appears normal, however during the night the magic happens, the lights inside the board turn on and the board looks like a real house window with Christmas decorations inside and on top.
Nothing that unusual at first glance, however a moment later the viewers notice the strong light reflection on the pavement which looks exactly like a present.
A little surprise for the people waiting at the bus stop and for them it feels like their own discovery.
Rich media advert
Further development and expansion of the concept 'windows-lights-drawing-presents' could be achieved in a TV ad and a PR stunt where the window lights from the houses in the entire neighbourhood/street could be involved to create even greater effect and get people to engage with the campaign.
Award winner for Best Online Campaign by the Bulgarian Web Association, 2012
Campaign: ‘Find the flavour with the specialist’
Challenge: Grow awareness of the brand and the flavours it offers, increase the online traffic, boost sales
Solution: Creating a digital and social campaign, including:
- fun and engaging interactive game with awards on Facebook, which contained 5 levels, coresponding to the 5 different flavours snacks
- promo packs with winning codes
- rich media ads telling about the awards whilst communicating the different flavours
Results: The campaign increased Facebook fan numbers by 80% and attracted over 62,400 unique visitors to their interactive game
Standard and expandable flash ads
Campaign: ‘Try looking through their eyes’
Challenge: Raise awareness and money to fund research into the cause, cure, care and prevention of Alzheimer's disease
Insight: "Tell someone and they will forget, show them and they will remember, involve someone and they'll understand"
Solution: A campaign using curved mirror surface posters, surreal ambient experience and mirror flyers with facts about dementia
Ambient: "The mirror maze"
The idea is to let people experience what it's like to live with Alzheimer's disease.
By using mirrors and glasses I wanted to confuse visitors' perception of direction and make it difficult to know what is left, right, top and bottom.
The people walking in the mirror maze were to feel a sense of lostness, of sudden helplessness and uncertainty of which way to go.
Outdoor: The idea behind the curved mirror posters is to help us see and understand what the people suffering from Alzheimer's disease experience when they see their reflection in the mirror and recognise only pieces of themselves.
Those who are waiting on the bus stop or quickly passing by would see their curved reflection or.. would they?
Is that them or someone standing/walking next to them?
Whose piece of reflection is that?
Direct mail: Using the same idea as the outdoor, delivered in a similar way via a curved reflecting surface.
A closer look at the curved mirror posters and how they would break the reflections.
Wild Nutrition's Food-Grown® is expertly formulated to increase resistance to stress, reduce tiredness and contribute to the regulation of hormonal activity in the days leading up to menstruation.
Campaign: ‘Warning signs’
Challenge: Brand activation aiming to boost sales by popularizing the product not only among female but also among male
Insight: Dealing with PMS from a male standpoint isn't easy and can be terrifying
Solution: A campaign using posters, rich media ads and reviews in popular male/female websites to encourage people to buy the product in order to restore the peace and harmony at home
Digital: Rich media ads
Fronted by Sir Richard Branson
Campaign: ‘Dyslexic sperm bank’
Challenge: Change the perception of dyslexia
Insight: 80% of the population thinks that dyslexia is a disability
Solution: We created the world's first Dyslexic Sperm Bank launched by notable dyslexic Richard Branson. Hidden cameras captured the public's reactions, which were turned into a film, shared by Richard Branson to his 10 million followers
Result: The stunt reached 77 million. Positive tweets about dyslexia increased 66% worldwide and the Sunday Times wrote: '...this campaign proves dyslexia is merely another way of thinking..."
Campaign: ‘Sensation II’
Challenge: To promote the spectacular exhibition Sensation II
Solution: Posters campaign aiming to provoke curiosity with its unusual executions
‘Good afternoon Mr. Exhibitionist’
With time some of the best reproductions from the past have turned into boring, commercialised pieces of work.
With this provocative execution I am trying to free this popular painting from the romantic and other stigmas attached to it and bring it back to life by using the element of contrast - pairing the classic, the appropriate, the peaceful beauty with the unexpected and inappropriate.
‘The girl with the pearl earring who...’
This image communicates the idea of how sometimes overthinking art is destriyng it.
Everyone that has seen the movie or has read the conspiracy theory about this reproduction would think only about one thing when they are looking at it - A SLUT and they wouldn't see it for its qualities.
‘How would they portray themselves if they could’ - Woody Allen
This image is part of a set of 10 hypothetical autoportraits of celebrities I did imagining, suggesting and reflecting on how would these people portray themselves if they could paint - which style would they pick, what favourite objects would they include, what colour palette would they use and so on.
Adidas - expandable ad
Nivea
Audi A3
Volkswagen Amarok
Ford Fiesta
Moto-Pfohe - Free Air Conditioning Check in all Moto-Pfohe garages`
Oreo - Milk's Favorite Cookie
BACB bank - a new generation debit cards
Online ad promoting Bebel Gilberto's album 'Momento'
Campaign: 'Give in to the desire'
Challenge: Encourage more people in the workplace to use Expedia
Insight: People who overwork become very inefficient
Solution: A campaign for the workplace aiming to encourage employees to use up their annual leave and reach their full potential in return
Virtual reality experience in the office: Virtual reality devices will be left in the workplace for the people to use in their breaks. It will transfer them to popular holiday locations, inspire them to take time off and book a holiday.
My own lettering and typography design projects.
All typefaces I have created from scratch using only Adobe Illustrator.
Creating emotional connection through Bushmills Brothers platform in ATL/PR/Digital, while keep communicating functional message on a BTL level.
Digital and Social Campaign: ‘Bushmills Brothers Since Way Back’
Goals: To find a way of boosting the sales by showcasing the brand’s independent personality in a way that would engage and appeal to 18-34 year old consumers
Results: Bushmills has unprecedentedly blown away competition, achieving 33.7% market share in Irish Category on MAT level in value compared to Jameson with 33% and Tullamore Dew - 30.3%
The campaign in Bulgaria expanded to 5 key cities with more than 140 out-of home unconventional ads (wrapping-up of whole buildings, blind walls, underground brandings, etc.).
Bushmills in Bulgaria today is second strongest on-trade whisky brand in the capital following closely the market leader in imported spirits Johnnie Walker Red Label. It is among the first few markets world-wide to implement at full scale the new Bushmills Brothers campaign, by capturing 3 couples of local talents along with the global ones: Chromeo and Bon Iver, who are not only influencers shaping pop-culture, but close friends in life, perfectly personifying the brand slogan: “BUSHMILLS marks authentic camaraderie”..
The brand was in constant open dialogue with consumers as a contemporary brand should behave, providing the platform with relevant local content.
Bushmills Bulgaria FB page became the biggest Bushmills local market page with over 50k of fan base in a country with a population of a little over 7 million people.
Bushmills Irish Whiskey - standard and rich media/TVC flash ads
