// CAMPAIGN
There's no Christmas without a home

// CHALLENGE
Raise awareness of youth homelessness, raise money

// INSIGHTS
Homeless children don't receive presents for Christmas, they don't celebrate Christmas, they don't have a home

// SOLUTION
A campaign using posters, rich media banners and ambient to raise money to help support young people currently living on the streets


post image


AMBIENT - During the day the poster appears normal, however during the night the magic happens, the lights inside the board turn on and the board looks like a real house window with Christmas decorations inside and on top.
Nothing that unusual at first glance, however a moment later the viewers notice the strong light reflection on the pavement which looks exactly like a present.
A little surprise for the people waiting at the bus stop and for them it feels like their own discovery.

post image

RICH MEDIA ADVERT

post image


post image

FURTHER DEVELOPMET AND EXPANSION OF THE CONCEPT - 'Windows-lights-drawing-presents' could be achieved in a TV ad and a PR stunt where a whole neighbourhood/street could be involved to create even greater effect and get people to engage with the campaign.