Coral
The Royal Ascot

// CAMPAIGN
Royal Ascot

// CHALLENGE
To promote the odds Coral's sportsbook offered throughout the event

// INSIGHTS
The campaign run for a month before the launch of the new Mecca website

// SOLUTION
A multichannel campaign, including: responsive promotional web pages, online ads, sportsbook content, mobile app content, flyers and digital templates providing quick and easy way of updating the odds and
the horses' names