// CAMPAIGN
Join The City Remix

// CHALLENGE
Grow brand awareness, increase online trafic, boost sales

// INSIGHTS
The J&B City Remix campaign was launched across 12 countries to inspire people to hear the party potential and turn their city into a dance track; a campaign that celebrated global cities and the energy that makes them special

// SOLUTION
A multichannel campaign, including:

/ Online ads
/ Outdoor
/ Posters, table tents and branding for the music clubs and concerts
/ Bottle neck hangers explaining how to win a free ticket for the big City Remix conerts
/ A Facebook App



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J&B Facebook fans were encouraged to record and upload a music track with city sounds using the City Remix app.
A local DJ would then create a city dance track using the uploaded sounds. The track was played live at J&B parties around the globe in 2012.

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