// CAMPAIGN Join The City Remix
// CHALLENGE Grow brand awareness, increase online trafic, boost sales
// INSIGHTS The J&B City Remix campaign was launched across 12 countries to inspire people to hear the party potential and turn their city into a dance track; a campaign that celebrated global cities and the energy that makes them special
// SOLUTION A multichannel campaign, including:
/ Online ads / Outdoor / Posters, table tents and branding for the music clubs and concerts / Bottle neck hangers explaining how to win a free ticket for the big City Remix conerts / A Facebook App
J&B Facebook fans were encouraged to record and upload a music track with city sounds using the City Remix app. A local DJ would then create a city dance track using the uploaded sounds. The track was played live at J&B parties around the globe in 2012.