// CAMPAIGN Warning signs
// CHALLENGE Brand activation aiming to boost sales by popularizing the product not only among female but also among male.
// INSIGHTS Dealing with PMS from a male standpoint isn't easy and can be terrifying. Wild Nutrition's Food-Grown® is expertly formulated to increase resistance to stress, reduce tiredness and contribute to the regulation of hormonal activity in the days leading up to menstruation.
// SOLUTION A campaign using posters, rich media ads and reviews in popular male/female websites to encourage people to buy the product in order to restore the peace and harmony at home.