Award winner for Best Online Campaign by the Bulgarian Web Association, 2012
// CAMPAIGNFind the flavour with the specialist
// CHALLENGEGrow awareness of the brand and the flavours it offers, increase the online traffic, boost sales
// INSIGHTSCreating a digital and social campaign, including:
- fun and engaging interactive game with awards on Facebook, which contained 5 levels,
coresponding to the 5 different flavours snacks
- promo packs with winning codes
- rich media ads telling about the awards whilst communicating the different flavours
// RESULTThe campaign increased Facebook fan numbers by 80% and attracted over 62,400 unique visitors to their interactive game
