Award winner for Best Online Campaign by the Bulgarian Web Association, 2012

Find the flavour with the specialist

Grow awareness of the brand and the flavours it offers, increase the online traffic, boost sales

Creating a digital and social campaign, including:
- fun and engaging interactive game with awards on Facebook, which contained 5 levels,
coresponding to the 5 different flavours snacks
- promo packs with winning codes
- rich media ads telling about the awards whilst communicating the different flavours

The campaign increased Facebook fan numbers by 80% and attracted over 62,400 unique visitors to their interactive game

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