Award winner for Best Online Campaign by the Bulgarian Web Association, 2012



// CAMPAIGN
Find the flavour with the specialist

// CHALLENGE
Grow awareness of the brand and the flavours it offers, increase the online traffic, boost sales

// INSIGHTS
Creating a digital and social campaign, including:
- fun and engaging interactive game with awards on Facebook, which contained 5 levels,
coresponding to the 5 different flavours snacks
- promo packs with winning codes
- rich media ads telling about the awards whilst communicating the different flavours

// RESULT
The campaign increased Facebook fan numbers by 80% and attracted over 62,400 unique visitors to their interactive game

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